I am a Business
I am a Worker
Creativity over Capital

Creativity over Capital: Growing Your Business without Capital Investment

Bob Einspar
August 16, 2023
Share this post

Expanding production capacity typically focuses on upfront investments in facilities, equipment, and recruitment; however, that’s not always wise in a volatile economic environment.  Even in a favorable economy, months pass between incurring costs and realizing benefits, and with changing market conditions that can be even longer.  Many businesses are unwilling to take the risk to grow, or simply can’t afford that level of capital investment. 

Lean professionals champion a different approach, Creativity Over Capital.  By optimizing and fully utilizing your existing equipment and workforce, businesses can create the additional capacity they need to grow, without the need for substantial capital expenditure.  

Limitations of Automation:

In recent years, many businesses have turned to automation to combat rising costs and labor shortages. Automation can be a practical choice for repeatable processes with reliable long-term demand, but automation is not a universal solution.  There are several drawbacks to consider when evaluating automation projects, or any capital-intensive solution.

Automation projects typically require a significant initial investment, which can pose a barrier for many businesses.  If the Return on Investment (ROI) for a potential project looks good, then the investment can be justified, but payback calculations include high levels of uncertainty around demand forecasting and cost estimates.  When sales forecasts fail to come to fruition, or projects run long and over budget, return on investment is affected.  Many projects that appeared profitable at the start lose their luster by the end. 

Additionally, capital just may not be available.  Smaller organizations may find it difficult to afford large-scale capital projects, while even larger organizations may need to prioritize and fund only a few select projects annually, missing out on opportunities for improvement and growth. 

After a project is approved, there is still a significant lead time for implementation.  Equipment procurement can take six to eight months or longer, and material supply issues can further extend the wait.  Also, don’t overlook the additional time for equipment installation and commissioning.  It could take up to a year after approval before the equipment is running at steady state and benefits are realized.  After an extended lead time, circumstances may have changed, but pivoting after a large monetary or time investment is difficult, limiting the agility of the business and further delaying growth. 


Another common pitfall is overlooking the increased maintenance costs, and potential downtime for repairs.  While automation reduces production labor, it increases reliance on skilled maintenance resources. The complexity of automated systems can lead to reliability issues and require additional maintenance resources to avoid downtime, something that is rarely a concern with manual processes. 

In a strange paradox, automation can also lead to diminished capacity by creating longer periods of planned downtime for changeovers.  Automation will increase throughput for a process, but the equipment tends to be specialized and more complicated, which can increase the time and labor to changeover to a different product.  Longer changeovers will drive up batch size and minimum order quantities, making the overall operation less agile.

Veryable - A Unique Solution:

Veryable offers a distinct advantage by enabling businesses to scale capacity on-demand, minimizing the risks associated with equipment purchases or hiring a large full-time workforce.  Agile Manufacturing gives you a distinct advantage over pure production leveling. Leveraging an existing labor pool of highly rated and reliable workers, Veryable provides the ability to scale quickly without the need for lengthy recruitment processes or upfront investment.  With success in over thirty markets across the US, Veryable has already demonstrated that they are the right partner to enable growth for manufacturing, logistics and supply chain focused businesses. 

Value Precedes Cost

What exactly is meant by Value Precedes Cost?  It’s simple.  A work opportunity is posted, qualified operators bid and are accepted to perform the work.  This streamlined process takes hours, not weeks, and is so efficient producers can ship a product and accrue revenue for work performed by a Veryable operator before they’re even invoiced for the work.  This flips tradition on its head to improve cash flow—an invaluable benefit for a growing business.

Capital investment in facilities, equipment and recruitment will increase your production capacity, but multiple factors prevent this from being a one-size-fits-all approach.  By applying some creative thinking and leveraging Veryable for support, you’ll gain the additional capacity you need to grow your business without the added risk.  

Share this post
Bob Einspar

Previous Posts

August 30, 2023

Creativity Over Capital: Changeover Reduction

Attacking planned downtime will not only reduce inefficiencies in your operations, but more importantly let you claw back some valuable production time to increase your capacity and help grow your business.
June 3, 2022

Come and Make It - Episode 1

Steven Calhoun and Emily Tompkins discuss What is on-demand labor, how it works, when it's a good fit, top benefits, and how it improves capacity planning

The Future of Manufacturing and Logistics

Create a free business profile today to explore our platform.