Make America Make Again: How Veryable Is Powering Reshoring and America’s Industrial Comeback

A Turning Point for America’s Makers

For decades, outsourcing hollowed out the heart of American industry. Towns that once thrived around factories grew quiet. Generations of skilled workers who built the engines, machines, and products that powered our nation were left behind. Offshoring didn’t just export jobs; it exported pride, purpose, and prosperity from the very communities that built this country.

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Now, that era is finally ending. Global instability, rising tariffs, and shifting trade policies have exposed the illusion of “cheap” overseas production. The hidden costs of offshoring, from shipping delays and quality breakdowns to lost control and dependence on foreign governments, are now impossible to ignore. What once looked like a shortcut to profitability has revealed itself as a long road to vulnerability.

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Meanwhile, a new industrial revival is underway. Buy American policies, domestic investment incentives, and a renewed focus on national security, are fueling a historic reshoring movement. The math has changed, but more importantly, so has the mindset. The U.S. is reclaiming what it lost, and this time, the momentum feels unstoppable.

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For companies that spent years relying on offshore production, the message is clear: the future belongs to those who build at home. The question is no longer if you should reshore, but how fast you can scale to seize this moment.

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That’s where Veryable comes in. Veryable stands shoulder to shoulder with American manufacturers, providing the tools to align labor with real-time demand so they can quickly expand capacity, launch new production runs, and meet surging domestic orders without the delays or risks of legacy labor models. This is not about nostalgia, it’s about renewal. The great return of American manufacturing has begun, and Veryable is helping lead the way.

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The Forces Fueling America’s Reshoring Renaissance

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1. Tariffs and Trade Realignment

New tariffs on imported goods are forcing companies to rethink global supply strategies. From automotive components to semiconductors to steel, the cost advantages of foreign sourcing have all but disappeared. As trade policies shift under the Trump 2.0 administration, U.S. manufacturers are reshoring production lines, expanding domestic plants, and localizing suppliers. Those who move first will capture market share and cement themselves as industry leaders, but only if they can scale fast enough to meet surging demand.

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2. Supply Chain Security and National Resilience

When the world shut down, America saw what dependency really costs. Ships stalled at ports, factories waited for parts, and store shelves sat empty. The lesson was unmistakable: we had traded security for convenience. Reshoring is how we correct it. It’s how we rebuild control, restore stability, and make our communities strong again — not as consumers, but as creators.

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3. The American Advantage Returns

Advances in AI, automation, and digital manufacturing are rewriting the rules of global production. Tasks once sent overseas in search of low-cost labor can now be done faster, smarter, and more efficiently here at home. Smart factories, connected systems, and real-time data are closing the cost gap that once justified offshoring. When paired with flexible labor models and powerful digital tools like Veryable’s Workforce Management platform, these technologies give U.S. manufacturers the visibility and agility to cost-effectively deliver world-class quality and reliability. Reshoring is no longer about sentiment; it’s about strategy, and the tools to make it a reality are well within reach.

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The Operational Model Enabling Faster, Smarter U.S. Production

Every company bringing production back to the United States faces the same question: how can we increase output quickly and affordably enough to make reshoring work? Building new facilities takes years, but many manufacturers already have faster options... reactivating idle capacity, expanding existing sites, or leasing ready-to-use space while new construction moves forward. In most cases, the real constraint isn’t infrastructure; it’s having access to skilled, reliable people to bring that capacity online.

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For decades, perception has been the biggest obstacle. Business leaders often say, “We can’t find the people,” or “American labor is just too expensive.” These assumptions have discouraged investment and kept many manufacturers on the sidelines, convinced that reshoring would cost more than it’s worth.

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That perception is changing fast, and Veryable is showing why.

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The Myth of the Skilled Labor Shortage

What’s often called a “labor shortage” is less about a lack of people and more about a mismatch between how companies hire and how people want to work. Across the country, capable Americans are eager to work, but not within outdated, rigid systems that no longer align with modern life.

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Veryable’s data proves it: of the more than one million operators who have joined the platform, 66% are between ages 20 and 40, the core of America’s working population. Another 21% are 41–50, and 11% are 51 or older, bringing decades of valuable experience to the production floor. This is not a fading or aging workforce; it’s a generation ready to engage with manufacturing on new terms.

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These workers are tradespeople, technicians, and skilled workers who value flexibility, autonomy, and the chance to apply their abilities where they’re most needed. Through Veryable, they can do exactly that. Operators choose when and where to work, often using their full range of skills across multiple companies in a single week. They earn next-day pay, build cross-industry experience, and sharpen their skills faster than traditional employment allows.

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For manufacturers, this creates an unprecedented advantage: access to a dynamic, motivated workforce traditional hiring models can’t reach. In fact, companies that once spent months struggling to fill roles now routinely receive multiple bids within hours of posting an opportunity on Veryable.

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While there’s still work to be done in attracting and training the next generation of manufacturing talent, Veryable is proving that the so-called labor shortage is more about perception than reality. The workforce isn’t gone, it’s here — ready to be unlocked and put back to work building America’s next industrial era.

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Making American Labor Cost-Competitive Again

The belief that “American labor is too expensive” has persisted for decades, but it’s largely built on a false premise. After working with thousands of manufacturers, Veryable has seen firsthand that the problem isn’t necessarily high wages; it’s inefficient utilization.

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Traditional staffing models are rigid by nature, built around long-term headcount and static schedules rather than real-time demand. Most manufacturers “staff to historical averages,” planning labor based on what production usually looks like instead of what it actually requires day to day. The result is predictable inefficiency: too many workers during slow periods, costly overtime when demand spikes, and constant imbalance in between. Over time, this misalignment erodes margins, limits throughput, and forces leaders into a perpetual tug-of-war between controlling costs and meeting delivery expectations.

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Veryable changes that equation. Its on-demand labor marketplace helps manufacturers build a flexible, just-in-time extension of their workforce that expands and contracts with demand. When orders increase, companies can deploy trained operators to run additional lines or shifts within hours. Then when demand slows, they can easily scale back without the burden of excess payroll. This fluid capacity model keeps production aligned with real-time demand, reducing idle time, eliminating reliance on costly overtime, and ensuring every dollar spent on labor drives output.

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One regional 3PL proved the power of this approach, reducing its cost per unit by 40.9% in just one year by combining both Veryable’s on-demand labor model and WFM platform to optimize scheduling and utilization.

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Unlocking America’s Hidden Capacity

The American workforce is not missing; it has been disconnected from opportunity. For decades, rigid employment models and outdated hiring systems have made it difficult for skilled workers to find the type of meaningful work they desire and for manufacturers to access the people they need when they need them.

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Veryable bridges that gap by connecting manufacturers directly with skilled, vetted operators who are ready to contribute right away. This real-time access to labor gives manufacturers the ability to scale production as quickly as demand requires, without the long delays, risks, or costs of traditional hiring.

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Instead of spending months recruiting, onboarding, and training full-time staff, companies can launch new lines, extend production hours, or add weekend shifts in a matter of days. Whether it's fulfilling a surge in customer orders, catching up on a backlog, or testing a new product line, Veryable gives manufacturers the ability to act immediately.

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It's also important to know that many factories today operate far below their full potential, running only one shift per day and averaging about 60% OEE, which means they are using only around 14% of their total productive capacity. That is not a labor cost problem; it is a utilization problem. Veryable helps close this gap by making it simple for companies to stand up additional shifts, whether overnight, weekends, or during seasonal surges, without the challenges of traditional hiring. By tapping into a ready pool of operators who prefer nontraditional hours, companies can increase throughput, reduce backlogs, and make better use of their existing equipment and facilities.

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In addition to flexibility, this model helps companies make better use of the skilled workers they already have. By assigning non-value-added or support tasks such as packaging, material handling, or line prep to Veryable operators, manufacturers free up their core workforce to focus on higher-value production work. This increases output without additional headcount and reduces the overall demand for scarce skilled labor.

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The impact extends far beyond immediate productivity. Every Op posted through Veryable contributes to rebuilding the foundation of America’s industrial workforce. Operators gain practical experience across different facilities, developing new skills and a deeper understanding of modern production environments. This cross-company experience creates a more capable and adaptable workforce that is better equipped to meet the evolving needs of U.S. manufacturing.

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Conclusion

When America builds, America thrives. Factories are more than workplaces; they are the engines of communities, sustaining families, supporting schools, and powering local economies. Offshoring weakened those engines, but reshoring is reigniting them through smarter technology, stronger economics, and renewed purpose.

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As trade policies shift and Buy American standards strengthen, U.S. manufacturers face a clear mandate: rebuild capacity at home, strengthen national resilience, and compete through innovation rather than dependency. The companies that act now will not just adapt to change; they will define the next generation of American industry.

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Veryable makes that possible through an on-demand labor model that gives manufacturers the flexibility to scale, maximize daily efficiency, and grow sustainably without the constraints of rigid staffing structures. By unlocking the hidden capacity that already exists within America’s workforce and factories, companies can boost productivity, restore self-reliance, and compete globally on both cost and capability.

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The companies embracing this model are not just keeping pace with reshoring — they are driving it forward, rebuilding the foundation of a stronger, more agile, and more competitive industrial base.

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Resources for the Reshoring Revolution

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U.S. Manufacturing Today Podcast

‍Hosted by Veryable’s Head of Reindustrialization, Matt Horine, U.S. Manufacturing Today is where serious operators and manufacturing leaders go to make sense of this historic moment. Each episode cuts through media noise and political spin to deliver clear, actionable insights on how policy, tariffs, and trade decisions are reshaping American industry. If you want to understand what the new era of U.S. manufacturing really means for your business, this is where to start. Learn more

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The Veryable Vendor Network (VVN)

‍The Veryable Vendor Network is an extension of Veryable’s on-demand marketplace, connecting U.S. manufacturers with qualified domestic suppliers across a wide range of capabilities. It gives companies visibility into who can produce what, and where, helping them source components and materials closer to home. The VVN reduces dependency on overseas vendors by strengthening regional supply chains, improving lead times, and keeping production dollars inside the American economy. It’s a practical tool for companies serious about reshoring and rebuilding domestic capacity. Learn more

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Navigating Trump 2.0

‍The Navigating Trump 2.0 page is Veryable’s ongoing guide to the new policy landscape. With trade realignments, tariffs, and manufacturing incentives shifting rapidly, leaders need clarity, not headlines. This page distills what matters most for U.S. producers, from tax and labor implications to shifting tariffs, helping decision-makers stay ahead of the curve as America reclaims its industrial power. Learn more