RTIC

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Customized & Just-In-Time: RTIC Case Study

When speed, agility, and accuracy are the key ingredients to maintaining your customers' happiness, you better make sure you have the right hands on deck to deliver. Since 2019, RTIC has utilized has utilized Veryable to address demand variation, implement new product lines, launch new facilities, and more. From B2B to DTC, building a labor pool has helped RTIC’s team deliver on time everytime, even during their busiest days.

*some quotes have been altered slightly to enhance clarity

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Dynamic, Efficient, Flexible

RTIC’s in-house “Custom Shop” services B2B orders placed in bulk. With Veryable, orders can be consistently sent out on time when demand hits unexpected highs.

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As Chris Chelko, RTIC Custom Shop’s president puts it, “As we grow in the short term, it’s all about becoming more efficient in our operations and continuing to scale those operations so that we can satisfy that customer demand in the future. Within the custom shop, we have orders that range from a single case of drinkware up to 10,000 plus pieces. And so between the demand and the timing of those orders, it isn’t always super smooth. Veryable helps us scale our workforce to match our demand. So when we know we’ve got that coming, we can go ahead and plan a little bit in advance and get the right folks in here who can help us out and help us work through our processes to meet our customer timelines.”

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He also adds: “One of our key value propositions beyond our great pricing and great quality is our quick turnaround times. So we strive in our custom shop to maintain a 7 to 10-day turnaround time. When I get on the phone with new customers, they have six to eight weeks of turnaround time. I say, “I can get it to you in two weeks”. And that’s really an important differentiator. It comes with its downsides, right? We’re a little bit more subject to peaks and valleys in demand because we are not maintaining a six or eight-week-long backlog. But Veryable helps us there, too.”

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As Alex Martinez, RTIC Custom Shop’s Director of Operations puts it, “Before we were using Veryable, we were just having to bring people on full-time. A lot of the time you don’t get to see somebody’s potential or work habits until they’ve been there for a while. It’s a little bit harder to just let them go if they’re notworking out. With Veryable, it makes it easy to pick and choose who best fits and keep them around as long as we can.”

For You, By You

RTIC has successfully utilized Veryable’s on-demand labor platform to support the expansion of their custom product offerings, notably through the launch of MyRTIC, which caters to individual consumers. When introducing this new process, RTIC trained a small team of Veryable operators, whose flexibility and expertise were crucial in launching and managing the increased demand for personalized products. This approach allowed RTIC to scale quickly without disrupting existing workflows, highlighting the vital role that on-demand labor plays in their innovative manufacturing operations.

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With over three years of experience using Veryable, RTIC has developed an efficient system for managing their labor pools, employing performance-based tagging and real-time operator selection to meet daily and fluctuating production needs. The company’s ability to mobilize operators mid-day based on demand has become a key factor in maintaining high standards of quality and customer satisfaction. Looking ahead, RTIC plans to continue leveraging Veryable’s flexible workforce to support their ongoing growth and expansion into new custom product markets.